Posts Tagged ‘NY Times’
NY Times Death Spiral move?
NYTimes announces plan to charge readers for access to online content—http://bit.ly/8GqWDt
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This is a stop-gap measure that will generate news but will not save the Times from having to get serious about reinventing its business model. This death spiral move is not so apparent for a major-major brand such as the Times. It’s the rest of the newspaper industry and more importantly the fate of journalism that is at stake. Do some reading…the telegraph was supposed to bring death to the newspapers…until they used it themselves to bring “real-time” news directly to the editors at the local papers. This should be hearlded as the best time in history to start a newspackaging (can’t use trees anymore) company. Think about it: world-wide distribution at zero cost, instant reporters on the ground at EVERY event world-wide (who got the pic of USAIR in the Hudson?) all you have to do is get back to editing and packaging what the consumer wants. Hint: biased editting, classifieds and stock price pages…isn’t what we want.
Consumers pay for the delivery of their news…always have. Get over it Murdoch et al and begin packaging…err okay NYT you just made this announcement and in the right direction. Hopefully, Yasmin will figure this out:”
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Message from Scott Heekin-Canedy: A Masthead Announcement
I am pleased to announce the appointment of Yasmin Namini as General Manager of a new Reader Applications business segment within The New York Times Media Group. Yasmin will add this title to her current role as SVP, Marketing and Circulation for NYTMG. The New York Times Media Group currently comprises four business segments: the newspaper, NYTimes.com, the International Herald Tribune and News Services.
